Privacy Policy is owned by Blue Label Ltd. The confidentiality of user information is of paramount importance. We are committed to maintaining the privacy and security of user information of all visitors to the website. By making a reservation through the website, you agree to the terms and conditions for the collection, recording, organization, storage, use, blocking, deletion or destruction, disclosure and transfer of information regarding this policy.

What information is being collected about you? How do we use it?

When you book a room/apartment or services through the website, you may be asked to provide certain information about yourself so that we can provide you with a particular service. For example, if you want to make a reservation, we will ask you for information about your name, address, phone number, email address, and your preferences about the type of room. This information is necessary to help us process your reservation. We will use your email address to send a confirmation of your reservation. If necessary, we may also use other contact information provided by you to contact you for assistance in processing your reservation. We may use your email address to inform you of special offers, promotions and deals.

We have taken all necessary precautions - technical, managerial and operational security tools, policies and procedures to ensure that your personal information is stored in an operational environment that is not accessible to the public.

We have ensured the prevention of unauthorised access, misuse, alteration, destruction or accidental loss of your personal data. This includes the use of special security policies by all our employees who have access to servers and databases where your personal information is stored. While we make reasonable efforts to create a secure environment for your personal information, we cannot guarantee the security of any personal information you submit to us online.

Disclosure of information to third parties

"Blue Label Ltd is not permitted to disclose any personal information about you to third parties. We prohibit the dissemination, disclosure by transmission, provision, transfer of personal information to persons outside the boundaries of Blue Label Ltd. except as and when expressly provided in the Data Protection Act.

Declaration of parental consent

"Blue Label Ltd has designed and built its websites so that they will not be used by anyone under the age of 18. Accordingly, our sites may not be used by anyone under the age of 18. Our privacy policy prohibits the acceptance of reservations for accommodations and services, and the submission or posting of information on Blue Label Ltd-owned websites by users under the age of 18.

In the event that Blue Label Ltd. inadvertently receives personal information or other data from users under the age of 18, Blue Label Ltd. would not knowingly provide such personal information to third parties for any purpose in the event that a user under the age of 18 has used the site and submitted their personal information without permission from Blue Label Ltd.


The site owned by Blue Label Ltd may contain links to other sites. "Blue Label Ltd is not responsible for the privacy policies of these sites.

Protects your information

All visitors to our website can feel secure when using it while planning and booking rooms and services, as Blue Label Ltd is committed to protecting the information we collect. A security program has been put in place by " Blue Label " Ltd to keep the information that is stored on our systems secure from unauthorized access.

Our site is hosted in a secure environment. Server systems are configured for data encryption, and are protected with standard firewalls. When you enter personal information during your booking, your data is protected with security technology to ensure the secure onward transmission of the information.

Withdrawal of consent to use

Should you decide at a later stage that you do not wish to receive information from Blue Label Ltd electronically about services and promotions set out in the privacy statement above, you could notify us electronically.

About us

Blue Label Aparthouse is a great choice for your short and long stay in Sofia, for business or just for pleasure.

Do you have any questions?

If you have any questions, you can call or send us a message.


Send us an inquiry and we will reply at the earliest opportunity.